The Retention, Customer Service and Appreciation Campaign:
The district plans a new citywide campaign, personalized at each school, to reach every parent in Detroit Public Schools over a 60-day period and directly communicate with parents of competing educational providers, creating the opportunity to meet short term goals leading to long term stability. The State's new funding formula makes the February Count date in 2014 all the more important because the results will impact this year's budget.
As part of this, I strongly encourage all of our members to participate in the retention initiatives, in particular the request to place a personalized phone call to all of the families of the children in your classrooms, with a short message to thank them for entrusting their children to DPS for their education. At the secondary level, there will be support to ensure that all calls can be made.
This personal touch will make a huge difference if we can do this across the district. Along with efforts to bring in more students from EAA and other educational providers, we have the chance to stabilize and grow enrollment at this most crucial time.
Keith Johnson, DFT president